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Lenovo

Campaign + Video

Creative Director, OgilvyEntertainment

Although Lenovo’s ThinkPad is in the permanent collection at New York’s MoMa, it had lost it’s cool factor in the age of Apple. To up its popularity with millenials, we pitched and won a campaign that featured video profiles of influential Lenovo ThinkPad users who would intrigue and inspire a new generation of ThinkPad consumers.

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