Level

Website

For Level, we set out to change the conversation in the premium vodka category by steering the discussion to a clear point of difference: Level’s complex taste. Working with renowned chefs who created small dishes made exclusively for this campaign, we built a site that showcased the flavors found in Level and suggested pairing cocktails with hors d’ourves that contained those flavors.

I wrote the tagline (Think all vodkas are created equal? Think again), the site’s content and collaborated on multiple aspects of the digital campaign.