A journalist turned Creative Director/CW, I specialize in purposeful campaigns with expertise in women’s empowerment, mental wellness, ESG and technology. My work spans brand development and messaging strategy to execution in earned media campaigns, television commercials or fully integrated brand experiences.
For the past two decades, I’ve brought creative, strategic, leadership and management chops to agencies (e.g. Ogilvy, Edelman, Arnold, Great Works) and clients like Absolut, Cigna, DuPont, Lenovo, Philips, the NBA, TJX, Gopuff and Yves Saint Laurent.
I work well within complex organizational structures to deliver engaging, culturally resonant content as I did with “The Empathy Advantage” campaign for 3M at Bloomberg Media Studios. I’m equally comfortable leading projects remotely as I did for over a year as Editorial Director for Accenture’s “Resetting Tech Culture.”
I’m passionate about projects that bring something meaningful to the world. I’ve done pro bono work as a founding board member of The Equality League and The Garden Kitchen Lab within the New York City Department of Parks & Recreation. I’m currently writing a book about learning how to fly.
More at LinkedIn.