Campaign + Print + Video

Creative Director, OgilvyEntertainment

Created entertainment-led campaigns, partnerships and content for DuPont global and its many business units. Launched a partnership with ESPN X games to invigorate Kevlar on its 50th anniversary, by showcasing the ways in which Kevlar helps athletes Dare Bigger. We created content for this campaign including the video profiles of Olympic freestyle skier (right) as well as two teaser TVCs that aired on ESPN & ABC and a print ad for ESPN The Magazine.

For DuPont’s global brand, we concepted an award-winning BBC news hour show sponsored by DuPont, Horizons. In lieu of commercials we made mini-documentaries for each segment. Working with small crews on locations from Africa to Aspen, I worked as creative director writing scripts and doing my own interviews.