Video

Creative Director/Director, Great Works

To relaunch this craft vodka in the U.S., Great Works created a new website to showcase Karlsson’s rich heritage and story.

I wrote, produced and co-directed several videos for the new site that we shot in Cape Bjäre (in southern Sweden) with a four-person crew and a cool remote-control helicopter that would later be called a “drone.” We made multiple pieces—including the shorter farm-to-bar video and longer videos——in which I interviewed farmers from the region, company owners and the vodka’s charming master blender and namesake, Börje Karlsson, who remains one of my favorite interviewees ever.