Campaign + Event + Video + Website

Creative Director, Great Works

We helped launch YSL’s new fragrance, Belle D’Opium, by creating a website to build anticipation for a party as YSL had famously done for Opium’s iconic launch in the 70s. I created our tagline, A thousand inspirations lead to one creation and wrote all content for the site, What is Your Opium? as well as the scripts for the eight videos we featured on the site.

I worked with a small, scrappy crew to create all eight videos including: a teaser trailer; a making of the event; the making of the fragrance; interviews with perfumers and celebrities; a behind-the-scenes look at the event; the event itself; and crowd impressions and interviews.